Artificial Intelligence has slowly been taking over the world as we know it. We have seen its ability to write papers, do math problems, have conversations, and answer virtually any question that we would have asked Google in the past. Recently, AI has been becoming more and more advanced and now has the ability to not only edit photos and graphics but also design and create anything you ask from scratch.
Many jobs in America have already been taken over from AI and the advertising industry may be next. The only task AI would not be able to do for an advertising agency, would be communicating well with clients. However, once one person understands the clients wants and needs, AI may be able to do the rest.
With the click of a few buttons, AI can now do all the research on a client and their target audience. It can design a slide deck to be presented to clients, and now can design many of the physical advertisements. This article talks about how AI continues to add intelligence to everything. With the help of a human asking the right questions, AI can make anything better.
AI taking over some jobs can be argued if it is a good idea because they may not understand exactly what it is it needs to do. Some will argue that AI will not be as creative as the creative team in an advertising agency. But, the real question is will AI soon be taking over the jobs of graphic designers.
There is now a software connected with AI called Midjourney which can generate any piece of art. With AI now being able to design anything, it could become a better option for graphic designing than an actual worker. AI may be quicker and more precise than a human and there would be less room for human error. However, we have to ask if companies will be able to give up human interaction as well as human creativity. Since AI is built upon information already on the internet, it does not allow for completely new and raw ideas.
Another job in advertising that AI may take over is media planning and buying. AI can know real time information and be able to decide exactly what comes next and then make it happen. For example, it can follow social media posts at all hours of the day and immediately know when it needs to be boosted and to what area. AI will do everything in a more time efficient way than many humans could which could possibly eliminate a salary that a company needs to pay.
Altogether, AI may be taking over jobs in advertising in the near future but most likely at the owner's discretion. Although I may be a time and money saver, some companies will value the human interaction and creativity which comes from their creative team as well as their media planning team. The use of AI may also just require a shift in some skill sets for the advertising world as we get more and more accessible data. In Chad White’s. “Generative AI: What Keeps Me Up at Night,” linked above, he states that humans will only be left to do difficult and strategic tasks. But watch out, because AI could be taking over your job soon.