Whether it is your personal account, your finsta, or your brand’s Instagram sprucing up your Instagram feed can be really easy. There is no shame in having a cluttered Instagram feed, that can be good in its own way but tidying up a few things here and there will make your profile look more put together! Having a clean profile is important for potential clients or potential employers.
1. Pick a Good Profile Picture
First impressions are important! Think about how you dress for an interview or a first date, that should be the same approach you take when you choose your profile picture. If it’s for your personal account, pick a picture of yourself so that people can easily recognize you. Always remember that Instagram doesn’t let you click and view the full image so use that to your advantage and try to stay away from posting group pictures where it is hard to tell who runs the account. For a branded Instagram, try using variations of your logo so that you can start creating some brand awareness.
2. Spice Up Your Bio
Your bio is a tool you’re going to want to use. This is especially important if you manage a brand’s Instagram. You can make it a catchy slogan, a small description of what represents your brand or a simple phrase. For your personal account, this is a space you can use to let others know your involvement or where they might be able to recognize you from, this could be the city you live in or a bible verse.
You can also add links that can be useful to lead your followers to your brand’s website or your other social media platforms. Try to tag people in your bio so you can use that to hyperlink to another organization you are affiliated with, your sorority or even your significant other.
3. Pick a Color Palette
After touching up your profile, you can finally start thinking about your page! Start simple and then build up from there. Choosing a color palette you like and fits your aesthetic will make your page feel more cohesive. Choosing or editing your pictures can be challenging, but it is worth the hassle and you can always choose to post graphics as well.
4. Take Inspiration from Others
Take inspiration from what you want your page to look like. After you pick a color palette it should be easy to just search for that aesthetic. Creating a mood board or a visual representation of your ideas will make it a whole lot easier to fully understand what you want your feed to look like.
5. Highlight Covers
The last thing you can do to really tie loose ends and pull your whole profile together is by changing your highlight covers to match the aesthetic you have put together. This will completely change the mood of your profile. The best part of having highlights on your profile is you can post any picture that you feel doesn’t fit your vibe on your story and eventually add it to your highlights.
Altogether, this will make your page not only feel more aesthetically pleasing but will make you look more professional. Instagram is a tool that employers and potential customers look at so make it worthwhile!