Student Entrepreneurs and Social Media

Written by: Rachel Puckett

The world of business is one that everyone participates in. Whether you are the consumer or the CEO you have an integral role in business. Many college students, both majoring in or not majoring in business, have taken action in the relatively new shift to online marketplaces.

According to Merriam-Webster, an entrepreneur is “one who organizes, manages, and assumes the risks of a business or enterprise.” They are the people behind your favorite companies. After all, every business has to start somewhere. Notice within the definition there is no set age tied to an entrepreneur. Many assume that you must be older to have a successful business, but in actuality, you just need to have a decent product and market it well. This is a concept that many college students have come to realize.

College students across the world have harnessed the energy of social media to market their own businesses. Facebook, Instagram, and even TikTok have allowed these entrepreneurs to advertise on platforms they are extremely familiar with. ACU student Karson Tutt is the president of Founders Club, an organization for college entrepreneurs. She has 3,500 followers on her store, Karson’s, Instagram. Often she will do giveaways, advertise new products, and spread the word about her next pop-up shop through the social platform. Students across campus know her brand purely based on her social platform, and she is now opening a storefront based on the success of her online store.

The pandemic has limited the ability to meet and shop in person, so advertising websites have become that much more important. The forceful shift to an online marketplace has increased the opportunities for success for millions of people and has caused a dent in millions of consumers’ pocketbooks. According to CNBC and the New York Times, right now may be the perfect moment for entrepreneurs to start their business. Although thousands of small businesses are closing due to the pandemic, thousands more have embraced the change and created their own websites or gone to places such as Etsy or eBay to continue their sales.

During quarantine, many students took to Instagram to sell the clothes from their closets to make some extra cash. As a consumer, it felt like I was at a neighborhood garage sale while scrolling through my feed. Millions of people also took the extra time to learn a new skill that they realized they could market. In this day and age where there is a will, there is a way is a cliche but a true statement.

If you are a college student who believes you have a skill or product that the world should see, or perhaps you already have a business, use what you know--social media-- to advertise. The pandemic has caused a lot of issues, but perhaps this could be your time to take a risk and start something amazing.

HBOMax Utilizes Brand Managers to Reach College Students

Written by: Meghan Long

Spring of 2020 — an incredibly odd time in the lives of people all over the world. Quarantine was a time of making banana bread, doing puzzles, and severely lacking toilet paper. Many of us were completely thrown from our normal routines in mid-March, which led to finding new ways to remedy our boredom, whether it be spending quality time with family members, learning TikTok dances, or binge-watching new movies. 

On May 27th of this year, HBO scrapped its mildly popular streaming services, HBONow and HBOGo, and created an all-new streaming service, HBOMax. This service is filled with everything from newly released films and classic movies to childhood-favorite television shows. HBOMax was initially announced last year upon the removal of the hit T.V. show, Friends, from Netflix; HBO announced that they would be obtaining the show for a whopping $425 million. They also obtained the rights for Cartoon Network shows, Studio Ghibli films, and Turner Classic Movies.

With the increasing popularity of using micro-influencers to promote companies and their brands, HBO has joined in on the trend by using college students across America to act as “campus brand managers” through Riddle and Bloom, an agency that uses college students to market for a number of companies. These campus managers are full-time undergraduate students who commit a certain amount of hours per week to their duties with HBO. Their main marketing strategies include promoting new TV shows and movies via word of mouth and frequent posts on their personal social media platforms, especially Instagram. They also have the opportunity to host giveaways, watch parties, and different activities through their Instagram stories in order to give away free perks to those who participate, including discounted or free access to HBO Max. I mean, who doesn’t love free stuff?

Though the campus managers are not in direct employment with HBO, both the company and the campus managers are reaping several benefits. HBO is able to widen its audience by making the streaming service much more accessible to college students, while the campus managers are able to network with HBO employees and gain opportunities for future employment and internship opportunities with the company. 

Using micro-influencers is a very popular (and much more affordable) marketing tactic for smaller or mid-sized companies that are trying to gain a larger audience, so it is incredibly interesting that HBO, a multi-million dollar company, is using this tactic to generate a larger audience of college students. Using college students to promote HBOMax allows the company to save thousands of dollars because they don’t have to employ a celebrity or larger influencer, which could cost up to $100,000 for a single post. I believe that micro-influencers are the future of PR and marketing, and with a big company like HBO hopping on the bandwagon, that idea is only further supported.

Micro-Influencers Are Taking Over the Ad Industry

Written by: Maggie Dye

Being an influencer can be quite the sweet life — photoshoots, free products, getting paid to simply be on Instagram? Yes please, sign me up! It is such an appealing lifestyle to millennials and gen-z that more and more are turning to influencing as a career.

While larger influencers including pop stars, critically-acclaimed actresses, and supermodels fresh off the runways of Paris are usually the ones who succeed in attaining this influencer lifestyle, smaller influencers are on the rise. Brands are increasingly seeing the benefits of working with micro-influencers, making your dream career of being paid to vlog your vacation more of a reality.

You may be wondering, what exactly is a “micro-influencer?" This term is used to describe social media users between 1,000 and 10,000 followers that are paid by brands to promote their products. Businesses are starting to look to these small internet-gurus rather than the traditional stars with over a million followers for several reasons:

Higher Engagement

Brands are beginning to realize that the higher the number of followers an influencer has, the lower the engagement rate. It feels much easier to ask a question or leave a comment on someone’s page that seems similar to you (but with better VSCO presets, of course) rather than a celebrity with god-like status, like Rihanna or Selena Gomez. A smaller audience means these influencers can have a more personal, genuine interaction with their followers. In fact, influencers with only 1,000 followers generated an 85% higher engagement rate than accounts with 100,000 followers. The sweet spot in follower counts seems to be in the 1,000 to 100,000 follower range, making micro-influencers marketing gold.

Tighter Target Audience

Many brands prefer working with micro-influencers because they're more targeted to their followers and audience. These mini-celebrities have followers that are actually interested in the product or service that these companies are selling. Larger influencers have massive followings of people from all walks of life, which makes the chances of their audience being relevant to a business’ product pretty slim. Micro-influencers also have a good knowledge of who makes up their audience, creating a more authentic, less commercial experience for their followers.

Fostering Better Relationships

Today, many consumers trust recommendations from friends over advertising. Micro-influencers come across as actual people giving truthful reviews on products they love and use, not just companies that will position their product however they need to in order to turn a profit. Even larger influencers and celebrities don’t count as a peer-recommendation anymore due to big-time sponsorships and commercials. Working with smaller influencers is the best way for businesses to foster trusting, natural relationships with their target audience.

Affordability

Celebrities and big-time influencers can cost you hundreds of thousands for a single post or endorsement. This strategy is not always ideal for smaller brands, which is why micro-influencers, a much more affordable option, are on the rise. Depending on the number of followers and engagement they receive per post, these influencers typically cost around $1,000 per post for those with 100,000 followers.  With this rate, companies have much more wiggle room in their advertising budget, allowing them to invest in other media channels and reach more potential customers.

Micro-influencers are a great idea for small to medium sized businesses looking for a way to reach their niche audience. By saving costs and directing their advertisements towards a tighter target market, this new marketing strategy may just be the new industry go-to. So, if you’re willing to up your Instagram game a little more, the glamorous life of an influencer may just be within your reach. 

Product Placement: The Industry Most Audiences Don't Recognize at First Glance

Written by: Allie Nichols

 Product placement is a visible recognition of products and brands  in movies, tv shows, music videos. Advertising has become increasingly important. Sometimes we don’t even realize that things we see are supposed to be promoting a certain product, or business. A lot of different products and brands can be promoted in the same movie. How many times do you see name brand products in a movie that you're watching? Do you recognize that these products are being advertised, or do you just think it was supposed to be part of the scene in the movie? Product placement is a really big factor in the success of some businesses. (https://www.intechopen.com/books/advancing-insights-on-brand-management/product-placement-as-an-effective-tool-for-the-brand-positioning) 

Product placement is a huge part of marketing efforts, with the approach of getting brands and products recognizable. Companies that choose to put their products in movies, music videos, or tv shows generally spend about $22,000 per placement.(https://brandongaille.com/46-product-placement-in-movies-statistics) As you can see, that’s not cheap for just one movie or show. Considering how many people watch the movie, I think they are really getting their bang for their buck.The next time you see a product on TV, in a movie, or in a music video it is most likely that the product is intentionally placed in that exact scene for a fee. 

Here are a few examples in product placements being successful.

In the 80s, the movie Top Gun gave Ray- Ban a huge increase in sales when famous actor Tom Cruise wore Ray- Ban Aviators in almost every scene. After the movie, everyone was hitting the stores getting the famous ‘Ray- Ban Aviators,’ the exact black sunglasses Cruise wore in the movie.(https://shadesdaddyblog.com/top-gun-sunglasses-sunglasses-tom-cruise-wear-top-gun/)   

In 2011, Drake came out with his single, Headlines. In the music video, Drake wore a black Nike hoodie and Nike gloves. A lot of Drake’s biggest fans who saw him wearing these products wanted them.

These are examples of ‘good product placement’ because they are very clear and straight to the point of why they are in certain scenes. An example of a bad placement of products is if the product is too obvious or having more than one product at once. For example in the movie I Robot, in the scene that they were trying to promote ‘All-Star converse’ there also was a brand new ‘Audi’ sports car in the shot, which took away from the promotion of the converse tennis shoes. (https://screenrant.com/worst-product-placement-scenes-hollywood-movies)

The best product placement in a movie I have seen is ‘Cast Away.’ I walked out of seeing that movie and immediately wanted a Wilson volleyball that stuck with the actor the whole movie.

All in all, Product Placement, if used correctly, is an effective tool in advertising that boosts brand recognition and has potential to increase sales. Product placement is very important for businesses to promote their product in an ethical way. Product placement is a visible resource that is helping social consumptions of a ‘well-known’ brand or product. The way that Product placement is growing in popularity is a testament of the efficiency of this advertising tool. (https://www.intechopen.com/books/advancing-insights-on-brand-management/product-placement-as-an-effective-tool-for-the-brand-positioning) 

Sources: 

https://brandongaille.com/46-product-placement-in-movies-statistics)

https://www.fortressofsolitude.co.za/product-placement-movies/

https://shadesdaddyblog.com/top-gun-sunglasses-sunglasses-tom-cruise-wear-top-gun/

https://trendjackers.com/14-examples-of-product-placement-in-music-videos/

https://www.youtube.com/watch?v=Dqwk0qs8EOc

https://screenrant.com/worst-product-placement-scenes-hollywood-movies/

Author: Allie Nichols

Six Ways to Be Your Own Brand Like Beyoncé

Written by: Kelsea Abston

What does it mean to “be your own brand?” According to Elite Daily, being your own brand is identifying with something (a hobby, a job, etc.), standing out from the crowd, embracing your knowledge, being real and taking a chance. 

The first person that comes to mind when I think of someone who embodies the definition of being your own brand is Beyoncé. Her reputation precedes her; all you have to say is her name for people to know who you’re talking about. Beyoncé surrounds herself with people who boost her up. She supports causes and projects that she wholeheartedly believes in, not just because she has to. She creates pop and R&B hits with meanings and lessons behind them for everyone to enjoy.

Beyoncé proved she doesn’t need to be advertised when she unexpectedly dropped her self-titled album in 2013 with ZERO warning or clues to the fans before hand. In the US, 80,000 albums were sold in the first three hours after the release and a total of 430,000 in the first 24 hours alone. 

Beyoncé is not afraid to collaborate. From Gaga to her own daughter, Blue Ivy, Beyoncé has rocked all genres of music while going out of her territory to do it. 

Beyoncé exudes a confidence that is starting to show up more often in stars like Taylor Swift and Harry Styles, who bring the Beyoncé-style branding technique into their own careers. How can we, as everyday people, bring that into our lives? Is it possible to brand yourself the Beyoncé way? The answer is YES!

Being your own brand is about being shamelessly you. First, you have to embody your own identity and personality, not someone else’s. Beyoncé doesn’t pretend to be Kim Kardashian and you shouldn’t try to be someone else either. You are YOU. 

Second, you have to find something to associate yourself with. Beyoncé associates herself with her music, and people make that connection every time. Associating yourself with something you excel at will help people get to know about you at face value before you tell them the insider details. 

Third, don’t hide your differences. Those differences make you stand out. Beyoncé can float across genres, collaborate with pretty much anybody, AND be a great mom and wife. She doesn’t hide that. Instead, she embraces it and mixes all those things together. Find something unique about yourself and embrace it.

 Fourth, don’t be afraid to continue to learn and share your knowledge. Beyoncé was a part of the 90’s female group, Destiny’s Child, before she was ever the Beyoncé we know and love. She had to learn from others in order to grow. She grows every time she collaborates with another artist, especially if they’re a different genre. Embrace learning and knowledge. If you can be open minded to learning and sharing, you’re putting yourself one step ahead. 

Fifth, be real. I can’t think of a time where Beyoncé has ever been fake about herself or her reality. She has been real and open with her fans from the start and people admire her for that. Be real with people; it gets you a lot further in life than being fake.

Lastly, take a chance. That job you want to apply for, but you’re not sure if you’re good enough? Go for it. That pair of shoes you can’t stop thinking about? Go for it. If Beyoncé held back every single time she had a chance to do something, she wouldn’t be where she is today. Beyoncé might not have been completely sure that releasing an album out of nowhere without any advertising was a great idea, but she took that chance and it worked out really well. 

These six tips can be applied to many aspects of your life -- especially job interviews. When you apply for a job, you don’t have an advertising and marketing team to set up the perfect campaign to show why you are the best candidate. You only have yourself, so you have to present yourself in the best possible way. Employers want to see who you are, what makes you who you are, and that you are unapologetically and authentically you. They aren’t there to interview Kylie Jenner or Ryan Reynolds. They are there to meet you and find out about you. 

Just like Beyoncé didn’t become an overnight sensation like her self-titled album did, building your own brand won’t happen overnight either. Being your own brand requires self confidence and being comfortable in your own skin. So do a power pose, keep your head up, and get ready to exude some Beyoncé-level confidence. 

Schreiber, K. (2014, March 21). You Are Your Own Brand: Why It's Important To Create 

Your Own Image. Retrieved from https://www.elitedaily.com/money/entrepreneurship/you-are-your-own-brand-why-its-important-to-create-your-own-image

Olivia Pope is Changing the Game

Written by: Aleira Martin

I have recently started watching Scandal, a television series, and I’ve never felt closer to a character like I’ve found myself to Olivia Pope. She is a black woman who dresses professionally with style, and she works in the PR world. In a short time of watching the show, I have started to aspire to be her.

Scandal is an American political thriller series. Olivia Pope is a crisis manager in Washington, D.C. who runs her own firm, Olivia Pope & Associates (OPA), that specializes in "fixing" political situations and scandals. Through this series, I have found an avenue of PR I want to learn more about and potentially work in.. I have heard of Crisis Management before but I’ve never really understood it or knew how it worked. Although this is all fictional, it gave me something to think about. I thought of many questions about this kind of crisis management work. How important is crisis management? How can it be used well in a career?

In today's world, anything and everything can be turned into a PR crisis. Recently, brands like Gucci, Prada, and Burberry's controversial designs have dealt with this. In a broad sense, Colin Kaepernick's career was destroyed by kneeling during the national anthem. Crisis management is becoming huge in the PR world.

According to PR Week, “[T]Here are five key principles to keep front and center as you confront this new reality:

Authenticity

Transparency

Speed

Agility

Creativity”

With news breaking events every second, I hope these tips are a reminder. Social media has changed the PR game, and crisis management is more important than ever.

https://www.prweek.com/article/1455625/5-principles-crisis-management-digital-age

Author: Aleira Martin

What’s the Outrage with Outrage Advertising?

Written By Aleria Martin

Outrage advertising can simply be defined as using something considered controversial to make a product successful. The idea comes from the influence of social media. The target audience for outrage advertising is comparably narrow compared to other advertising and marketing tactics. Young men, particularly the ones who like to stir up drama on social media, are targeted so that the product will get unwanted attention. The trick to effective outrage advertising is to say something awful that focuses on groups that the young male audience are already contemptuous of. Feminists, LGBTQ + community, and “Social Justice Warriors” make common targets. Then, rather than pitching your message straight at your target audience, you generate some outrage. Share the post to a feminist group. Pose as an LGBTQ + ally and share a disgusting online ad. Even make a complaint about your own billboards, making sure the media hears all about it. Get enough of a reaction, and your target audience will see that by supporting your brand, they can invoke the same reaction, and they can upset people through buying your product.

One recent example of this is the recent Vogue magazine article featuring Kendall Jenner. Kendall’s cover was released in October 2018 where she is seen dressed in what looks like Revolutionary-era clothing and hair. The magazine and model went under fire when Kendall was accused of wearing an afro in her photos, but the bigger problem was that these accusations did not come from the black community. The claim that she was wearing an afro came from a white community on Twitter that brought the magazine spread to popularity when no conversation was happening about it.

Assertions like this put actual confusion on arguments like cultural appropriation versus cultural appreciation, and stir the pot for attention. Does outrage advertising actually get the job done? It actually does. Vogue put out a formal apology, although many people from the Black and African American community spoke on the subject saying her hair was not an afro. Many fans went out and bought the magazine to show their support of Kendall, Vogue, and the fact that this was not cultural appropriation. Vogue even reached a fan base outside of their main audience by appealing to the Black and African American community. The buzz on their magazine has been at an all-time high, and as people say in the Advertising and Public Relations world, any publicity is good publicity.

The Future of Advertising

Written By: Eighmy Dobbins 

Experiential advertising has become the new way to create memorable connections between a brand and their consumers. Over the past few years, more and more companies are turning to experiential ads instead of traditional digital advertising. According to Rich Ord, Digital advertising has become over saturated and boring to consumers.  Many consumers claim it has become too invasive into their search history or past clicking habits (Turow, 2009). Others do not like the fact that they can’t get on social media without seeing multiple advertisements each minute (and usually the same ones over and over again). Advertisements on YouTube are also ineffective because viewers press “skip ad” as soon as possible. Advertisers are realizing the struggle of digital advertisements as well. The human attention span is  only about six seconds, which makes it harder to create a memorable advertisement that will stick with consumers. Now, experiences are becoming the trend companies are investing in.

            Experiential advertising creates a natural relationship with consumers by recognizing the memory of their personal experience with the brand and their product. This, in turn, creates a high level of loyalty and gives brands  an edge over their competitors. It’s impersonal and does not have much impact when someone scrolls by an advertisement on a page. When a consumer goes to an event and gets to see/taste/smell a product, it creates a memory and they will be more inclined to buy the product in the future. Consumers get to talk with brand employees and influencers and engage personal dialogue about the product, as well as get their questions answered. The same goes for brands, because they get feedback from consumers about what they like or dislike about their product.

            One of the first advertisement experiences I remember was the Red Bull “Stratos” jump. This advertisement took place in 2012, but to me, it feels like yesterday. Red Bull is notorious for partnering with extreme sports athletes, but they took this event in 2012 to the next level. Red Bull  hired skydiver, Felix Baumgartner, to do the world’s highest skydive. The entire event was live streamed on YouTube and had the highest viewing traffic ever with over eight million people watching. Although viewers didn’t skydive with Felix, they felt like they were in space with him as he jumped.

            South by Southwest (SXSW) in Austin, Texas has more and more experiential advertisements each year. This past year, two of my favorites were: HBO and Casper. HBO created themed escape rooms for SXSW goers to try and solve. The escape rooms were themed as some of HBO’s hit shows, like: Veep, Silicon Valley and Game of Thrones.

Casper is a mattress company and they partnered with an app called One Night, which lets travelers book a hotel room after 3 p.m. for that night. Consumers who downloaded and used the app received a discount price at the Austin Motel, one of Austin’s trendiest hotels. On top of that, Casper had refresh rooms on site with Casper beds and pillows. Visitors signed up for a time slot and spent 45 minutes of relaxation on a Casper mattress. This experience was my favorite because consumers had the opportunity to sleep on the product before investing in it. Now the next time they are in the market for a new mattress, Casper will pop into their heads. There is a new wave of advertising approaching us, and we will see more brands allocating their budget to create experiences for consumers instead of the same digital advertisements we are accustomed to now. 

Ord, R. (2018, August 28). Experiential Advertising - Where Live Advertising is Exploding. Retrieved from https://www.webpronews.com/experiential-advertising-where-live-advertising-is-exploding/

Turow, J., King, J., Hoofnatle, C. J., Bleakley, A., & Hennessy, M. (2009). Americans Reject Tailored Advertising and Three Activities at Enable It. h ps://doi.org/10.2139/ssrn.1478214l

When Advertising Goes Wrong

Carefully crafting a brand image is a key focus of advertising.  But what happens when a brand missteps?  Morris+Mitchell recently took a look at a case of advertising gone wrong.  Guest blogger Dylan Owen shares a specific example from Dove beauty products.    

https://www.youtube.com/watch?v=GJssvw1LQbI

Dove recently released an ad which came under fire and could lead to some customers boycotting the brand.  The problem?  Quite simply, racism.  In the 3-second video Dove posted to its Facebook site, a black woman was shown removing her top to then expose a white woman underneath followed by another woman. Many perceived this clip to be suggesting that a black woman could be found more attractive should she lighten her skin. One question that viewers kept bringing up was, how did Dove overlook the racial context of this video?  This is not the first time Dove has made this type of mistake, and at what point will they learn?

The social media outcry over this ad escalated into a public relations disaster for the brand.  Making matters worse, Dove’s apology and statement came across as insincere for many women. Dove declined to say how the ad was produced and approved but the company did state that they are “re-evaluating our internal processes for creating and approving content.” If Dove’s main goal is to represent “diversity of real beauty” then they need a better strategy.  Because of the recent controversy, similar ads have resurfaced involving race, including Dove’s Visible Care body wash ad as well as a debacle over the packaging on Dove’s Summer Glow Lotion.   

In 2011, Dove apologized for an advertisement for Dove Visible Care body wash, which appeared to portray a black woman as the “before” photo and a white woman as the “after” photo.  The ad then asked consumers which had “more beautiful skin?” According to Dove, all three women were meant to represent the benefits of using the lotion.  But when viewing the ad, it is easy to see how it could come across in a negative manner.  

In 2012, Dove encountered criticism for labeling of its Summer Glow body lotion.  The company printed “normal to dark skin” on bottles of lotion. Dove angered its 'real women' as the brand's Summer Glow suggests that dark skin isn't normal. While Dove has already apologized for its choice of words, stating that the product should have been labeled “medium to dark skin,” Bottles of the “normal to dark” lotion can still be found on the shelves. Dove did state, however, "We take this issue very seriously and are sorry for any offense caused. These bottles were discontinued in 2012. Many of our lotions focus on moisture as the key benefit and in some cases, we label them 'normal to dry skin'. This product should have been marked as 'fair to medium skin' or 'medium to dark skin'. There was a mix up with the batches, and we labeled the wrong product."

One may question Dove’s marketing strategy and approval process.  Taking such a big misstep in marketing is certainly not making real women feel beautiful.

Building Culture

Agency culture is a term often heard when employees are describing their work environment. As the creative group explains, the culture of an agency is not only dependent on the personalities of those in charge, but also the combination of values, vision and actions that exist and take place in the agency.

One of the biggest ways to create a positive culture is to embrace failure. When starting out in a student-run agency, it is easy to feel the pressure to not make any mistakes. Most people are overly cautious about sharing their ideas when they are afraid they will be shot down. By letting the staff know that mistakes are okay, leaders can keep the door open for new ideas and creativity.

Ultimately, the better an agency can foster an environment where individuals know they can make mistakes, the better creativity can thrive among teams.

Here are some things we are doing to create a positive culture in our agency:

• Training- Before beginning the year, the leadership team takes a weekend to become familiar with Morris+Mitchell as an agency. We review agency culture and discuss how we plan to help carry it out among the rest of the staff. During the first all-staff meeting, we take the time to review agency procedures and communicate our vision, goals and culture.

• Attire- At Morris+Mitchell, we want to create a professional environment. Student agencies can sometimes be stereotyped as being too relaxed, but we want to put forth an image that will be taken seriously. The leadership team is encouraged to dress professionally at our weekly meetings to set an example for the staff.

• Food- Believe it or not, something as simple as providing food at a meeting can help boost interaction between staff members. At our weekly agency meetings, everyone looks forward to grabbing a snack from the bin in the conference room. Our leadership meetings are supplied with pizza and tacos. As the Parks and Rec character April Ludgate says, “Pizza is knowledge,” and we completely agree.

• Workspace- One of our most recent changes has been the remodel of the agency. The new Morris+Mitchell space is decorated with artistic client work, modern seating, and dimmed mood lighting. A workspace that portrays the culture helps to set the mood for agency meetings as well as display who we are to visiting clients.  

• Don- Although he’s not real (we wish), Don is Morris+Mitchell’s resident agency dog. The life-sized, plush golden retriever is always a welcoming sight in the room.

Source: https://www.roberthalf.com/creativegroup/need-work/career-resources/agency-life/10-ways-to-develop-a-positive-agency-culture-and-thrive-in-it