CLIENT

Pura Vida is a high-end salon located in Abilene, TX. They are a full-service facility, providing styling for hair and nails and spa treatments from massage to facials. Opened in 2012, stylists serve a broad clientele in a warm and welcoming atmosphere.

OPPORTUNITY

When the salon was just a business plan on paper, we were approached to create a brand image and to generate awareness throughout the Abilene community. We had the unique opportunity to define their brand and the freedom to develop it from the ground up.

OBJECTIVES

• Create a brand image and identity
• Generate awareness of the salon and its services
• Increase traffic flow and appointments

SOLUTIONS

A clean, contemporary logo was developed and applied to a range of collateral materials, including on-site signage and a look book. 

The brand was launched with a comprehensive multimedia campaign centered around the slogan, "Live Your Beauty". Our team produced ads, planned and purchased paid media placement, staged a grand opening event and secured earned media coverage. 

The campaign included:

• A traditional advertising campaign with
  • Outdoor boards
  • :30 TV spot
  • :15 radio spots
  • Print ads
  • Digital Ads
  • Door hangers with a map to the new location
• A grand opening event featuring salon product giveaways, a prize spinning wheel and a gourmet candy bar
• A sales promotion
• Traditional public relations